The NHL is looking to monetize more than just its digital products, according to the league’s president and CEO.
With the league continuing to see a rapid increase in digital ad revenue, NHL Digital chief marketing officer Brad Gorman told a conference on Tuesday that the league will start exploring new ways to monetise the league.
Gorman said the league is working on new ad campaigns and partnerships to help boost revenue, as well as using technology to drive more advertising.
The league is exploring new ad formats, he said, as it seeks to expand its reach and reach of its digital ads.
“We’re looking at new ways that we can use technology to help drive more ad revenue,” Gorman said.
“The league is looking at using technology, including using digital technology to reach more people, and we’re looking to explore new ways.”
Gorman told the conference that the NHL is working with advertising networks on “new ways” to reach consumers, including partnering with Google, Facebook, and Amazon.
That includes using the social media platform to target specific audiences, such as millennials, or using social media to target a particular demographic, such a seniors group.
Gormen said that the goal is to make the league a “one stop shop” for advertisers, but he did not provide any details on the new ways advertisers will use.
He also said the NHL wants to “get the ball rolling” with new partnerships with brands and content providers that are already working with digital agencies and marketers on digital marketing.
Gorman also said he hopes to see the NHL and its digital ad team work more closely with publishers and media companies, particularly when it comes to digital distribution.
Goddard said the new partnerships are being done through the NHL Digital Agency, a joint venture between NHL Digital and NHL Digital, a digital agency.
The new partnership, which is being done with the NHL, is a “key part of the partnership to grow our brand and reach more fans,” he said.
Goston also said that a few of the digital advertising partners that are being approached are looking to partner with the league to sell ads, including Target, Costco, and Gap.